How to Create a QR Code for Google Reviews

To create a QR code for Google reviews, get the review link from your Google Business Profile and turn that link into a QR code. Google also provides its own downloadable code. If you want to manage the destination and see scan activity, use the review link to create a dynamic code in QRCD.

The goal is simple: make it easy for a real customer to find the right place to leave feedback. The link, wording, and placement matter more than an elaborate design.

1. Get the review link for the right location

On a computer, sign in to the account that manages your Google Business Profile. Open the correct business, select Read Reviews, then Get more reviews, and copy the review link. Google’s official review-link instructions also explain how to save its generated QR image.

If you operate more than one location, check the profile before copying. A customer who visited your north-end location should not land on the review form for a different branch. Open the copied link yourself and confirm the displayed business name and address.

Avoid using a generic search results URL. It may take the customer to a list of businesses instead of the review experience you intended.

2. Decide whether you need Google’s code or a dynamic code

Your requirement	Practical option
A straightforward link to one review page	Use Google’s downloadable QR code.
A destination you can manage after printing	Create a dynamic QR code using the review link.
Compare activity from receipts, cards, and a counter sign	Create separate dynamic codes for each placement.

There is no need to buy a tool solely because you think Google requires one. It does not. The reason to choose dynamic is the extra control and reporting you want around your printed materials.

3. Create and test your dynamic review code

• Open your QRCD account and create a dynamic QR code.
• Paste the review-request link as the destination.
• Use a clear name, such as “Downtown — receipt review request.”
• Choose a dark code on a light background and download the image.
• Scan it on a phone and confirm it opens the intended business’s review page.

Test from a browser that is not signed into your business account. Customers need a Google Account to post a review, so a sign-in prompt can be expected. A permission error, wrong business, or broken page is a different issue. Google confirms the account requirement in its review guidance.

4. Use a clear, neutral review request

A straightforward label is enough: “Share your experience on Google.” You can add: “Scan to leave an honest review. We appreciate your feedback.” The customer should be free to decide whether to respond and what to say.

Google’s Maps contribution policy prohibits incentives for reviews and selectively soliciting positive feedback. Do not offer a discount, reward, or free item in exchange for a review. Do not send only satisfied customers to Google while directing everyone else to a private form.

Keep the invitation voluntary. Avoid asking customers to submit a particular rating, include specific wording, or finish the review while staff wait beside them. A QR code should reduce effort, not add pressure.

5. Place the code where the request makes sense

Use the moment when the customer has enough experience to comment. A receipt, after-service card, or visible counter sign can work. For a service business, a card left after a completed job is more relevant than a request before the work begins.

• Receipts: leave enough room for a readable code and its label.
• Counter signs: position the code where people can scan comfortably, without blocking checkout.
• Thank-you cards: make the request easy to return to later.
• Email or messages: include a clickable review link, since recipients may already be on their phone.

Test the final printed material. A receipt printer, glossy sign holder, or small card can change scanning performance. Keep the code’s blank border clear and make the business name visible nearby.

Measure activity without overstating the result

A review-code scan tells you someone reached the redirect, not that they submitted a review. They may sign in, leave, or return later. Google also controls whether a submitted review is published.

Use separate codes to compare placement activity, and review your profile’s new feedback over the same period. Treat the relationship as directional unless you have a valid way to connect the events. Do not label every scan a new review in your reporting.

Our guide to tracking QR code scans explains this distinction. For setup options, see the Google review QR code generator.

Frequently asked questions